The target market for our Phileas Fogg snack food is based
toward the more adult snack food consumer. The target audience for this brand
of snack food is focused toward the average bar attender. The average person who goes to the bar would
be a male from the age 21 and up. Most of these males go in pack or groups with
their friends to relax and enjoy a couple of drinks. The phileas Fogg snack
food brand recognizes that, and thus targets this audience to market the brand
new line of snack foods. This brand gives those bar attendees the chance to
share the many different amazing adventure stories of Phileas Fogg from his
trips. Based off the huge film, Around
the World in 80 Days, the stories and snacks capture the audience in the
ambience and tales. Before producing the snack, it is very important to figure
out who will be the ultimate target market for the product. Once you figure out
who the target market is, it is the company’s job to come up with a catchy
product to attract this market into buying and enjoying the snack. The company
should fit this market of needs, or as the book states consumer what’s and
demands. (Armstrong & Kotler (2011)
Marketing: An Introduction) The company has a big role in following through
with customer relationship management and making sure all of the facts and
numbers are correct and accurate. The overall process of building and
maintaining profitable customer relationships by delivering superior customer
value and satisfaction should be one of the top priorities of the company. (Armstrong & Kotler (2011) Marketing: An
Introduction) If the company Phileas Fogg snacks wants to make a profit in
the business, they need to accurately understand who their market and potential
customers are , and understand exactly what the consumer wants in a snack food
at the bar.
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