EOC – Mission statements

EOC – Mission statements

Throughout the class many students had very interesting mission statements for their Philelas Fogg alcoholic snack food products. These snack foods were based off of the movie around the world in 80 days, and were made for a slightly older audience, or the market that goes to the bar. Knowing this many students created a very interesting pitch, as well as a mission statement to go along with their products. Abbott, Joaquim http://jquik.blogspot.com/ had a great mission statement that states the brand right in the first sentence. I like the way he explains the unique flavor as well as the journey around the world, and the conversation starting snack for the bar scene. The only thing that Joaquim could have done is used a quote from the book.  Another student that had a pretty good mission statement was Orta, Marty  http://martyortaphotography.blogspot.com/. He went into great detail describing his food with flavor as well as how it will appeal, and attract to the customer. His is also ideal because it doesn’t say or mention the company making money, because that is something the consumer doesn’t need to hear, and something that they really don’t care about. The customer is buying the product based on the taste and quality. Another student whose mission statement I liked was Fite, Kyle  http://kylefite.blogspot.com/ . His mission statement attracts the consumer to go out and purchase the snack with fancy words, as well as describing the taste of the bar snack food. Kyle goes after the fact that it’s a bar food and conveys that smoothly to the buyer. The other great point to this mission statement is that he also describes where and in what locations will the snack be sold in. This main fact is important to get across to the consumer to understand why the consumer would want to buy it, and exactly where they need to go to buy it.