Distribution

Distribution

Distribution is very important to us here at Phileas Fogg snack foods. After establishing the brand equity, or the many different effects the brand has on the customer response to the product or its marketing. (Armstrong & Kotler (2011) Marketing: An Introduction) We want to relate to the customers, and give them a different experience in bar snack foods that they can enjoy. We are selling a fully developed brand to the market that has not scene something like Lava Cake in the bar scene for a snack food. Our brand has to be carefully developed by brand positioning, brand name selection, brand sponsorship, and brand development. (Armstrong & Kotler (2011) Marketing: An Introduction) After we find out this information we have to make sure our partner company, or who we link up with to get our product on the snack food market follows all of the guide lines, and will not damage the product or what the company stands for, and has worked so hard to achieve. It is very important to bring in the research that we have collected to put into use. This way we can monitor how much Lava cake we sell and what are the big markets. We are here to provide a brand new and unique product for the bar scene where friends can gather around, enjoy a couple of drinks and share stories. We want our food products to be anything that can be offered to the bar market for use and consumption, and would satisfy that want and need. (Armstrong & Kotler (2011) Marketing: An Introduction) We want to put quality into what we are making because the customers value what we are creating and putting out on the market. The distribution and exportation is very important to the company to ensure success in the long run.