EOC – Mission statements

EOC – Mission statements

Throughout the class many students had very interesting mission statements for their Philelas Fogg alcoholic snack food products. These snack foods were based off of the movie around the world in 80 days, and were made for a slightly older audience, or the market that goes to the bar. Knowing this many students created a very interesting pitch, as well as a mission statement to go along with their products. Abbott, Joaquim http://jquik.blogspot.com/ had a great mission statement that states the brand right in the first sentence. I like the way he explains the unique flavor as well as the journey around the world, and the conversation starting snack for the bar scene. The only thing that Joaquim could have done is used a quote from the book.  Another student that had a pretty good mission statement was Orta, Marty  http://martyortaphotography.blogspot.com/. He went into great detail describing his food with flavor as well as how it will appeal, and attract to the customer. His is also ideal because it doesn’t say or mention the company making money, because that is something the consumer doesn’t need to hear, and something that they really don’t care about. The customer is buying the product based on the taste and quality. Another student whose mission statement I liked was Fite, Kyle  http://kylefite.blogspot.com/ . His mission statement attracts the consumer to go out and purchase the snack with fancy words, as well as describing the taste of the bar snack food. Kyle goes after the fact that it’s a bar food and conveys that smoothly to the buyer. The other great point to this mission statement is that he also describes where and in what locations will the snack be sold in. This main fact is important to get across to the consumer to understand why the consumer would want to buy it, and exactly where they need to go to buy it.

Week 8 EOC: Creative Content

Week 8 EOC: Creative Content

                On the creative content part of this project for Phineas & Fogg I will do several different things to get the product out on the market. Every product goes through many different stages of trial before it gets to the market and the consumer. The first’s stage I will figure out what kind of package the Lava Cake will come in so it will attract the public. For the Lava cake, made out of bread with honey nuts baked inside, I will put it in a see through bag where the bread will stay fresh and will not go stale. I decided to choose a see through bag because the potential customers will; be able to look through the bag and see the freshness of the product, as well as the coloration of the bread to ensure there is no mold on it. The Lava Cake would be priced around the same price as a loaf of bread so it will sell quickly and not sit on the shelf too long. The idea of the product is to get it sold as soon as possible. This item will be sold in grocery stores, in a slightly larger quantity for families, as well as in convince stores like 7-11 and gas station snacks in a smaller go size. For my logo I will draw up a gingerbread cookie man running away from a volcano that resembles hot bread that is fresh and warm to eat. This logo will also relate to the running, or on the go aspect, that Phineas & Fogg had during the movie around the world in 80 days. I will also come up with another logo for the Lava Cake that strictly relates to the food and the story from the movie that will attract people to read the story and capture the movie goers to buy the treat because they liked the movie.

Implementation Evaluation Control

Implementation Evaluation Control

When having control over a buisness you as a busness marketer have to know where both sides stand. You have to know where your company stands such as values, and pricing on products, as well as knowing where the customers stand on what they will purchase, and what they want from the market place. your company should come into the market place with something new, where no other company has bee before to bring something new to the table. The prices should also be fare so the consumer would want to buy your product over the competitors. The business is always changing so the products should also always be changing as well as evolving with the needs and the times. the company should stay on top of the changes and know what to expect from the new things and products. If the company refuses to change there ways or update there products they may loose alot of customers or even worse go out of buisness. When marketing it is very important to attract the customers in, and keep them as a customer. It is important as a buisness to evaluate what works and what will not, to cross out the extra or what is not working, and replace it with wwhat does. By keeping to this statement the company will be sure to keep up with the times.

Price

Price

When putting your product onto the market it is very important to make sure the research has been done in the existing market to prove that the product will sell. If the price is not correct when placed onto the market the product will not sell and it will flop. The price is very important and is the amount of money charged for a product or service. (Armstrong & Kotler (2011) Marketing: An Introduction) When setting the pricing for the Lava Cakes, we here at Phileas Fogg snack foods wanted to make the price fair, but also competitive with other snack companies. The main thing we kept in mind when setting the price is the price is the sum of all of the values that consumers give up in order to gain the benefits of having or using the product or service. (Armstrong & Kotler (2011) Marketing: An Introduction) Based on the market we are in we decided to use competition based pricing where set our prices based on the cost of producing, distributing, and selling the product, Lava Cake, at a fair rate of return. (Armstrong & Kotler (2011) Marketing: An Introduction) We here at Phileas Fogg have to make sure we dominate the current market companies in this field. In this market, where it is tough economic times, it isn’t always the best answer to cut corners to save cost. (Armstrong & Kotler (2011) Marketing: An Introduction) The customers are still looking for quality even more now then ever. We here at the Phileas Fogg snack food company want to sell value, not price. We want the sellers to enjoy our food products, especially the brand new bar snack food, Lava Cake and get involved in the story as well. We don’t just sell a food; we are selling a conversation starter as well as a great snack time!

Distribution

Distribution

Distribution is very important to us here at Phileas Fogg snack foods. After establishing the brand equity, or the many different effects the brand has on the customer response to the product or its marketing. (Armstrong & Kotler (2011) Marketing: An Introduction) We want to relate to the customers, and give them a different experience in bar snack foods that they can enjoy. We are selling a fully developed brand to the market that has not scene something like Lava Cake in the bar scene for a snack food. Our brand has to be carefully developed by brand positioning, brand name selection, brand sponsorship, and brand development. (Armstrong & Kotler (2011) Marketing: An Introduction) After we find out this information we have to make sure our partner company, or who we link up with to get our product on the snack food market follows all of the guide lines, and will not damage the product or what the company stands for, and has worked so hard to achieve. It is very important to bring in the research that we have collected to put into use. This way we can monitor how much Lava cake we sell and what are the big markets. We are here to provide a brand new and unique product for the bar scene where friends can gather around, enjoy a couple of drinks and share stories. We want our food products to be anything that can be offered to the bar market for use and consumption, and would satisfy that want and need. (Armstrong & Kotler (2011) Marketing: An Introduction) We want to put quality into what we are making because the customers value what we are creating and putting out on the market. The distribution and exportation is very important to the company to ensure success in the long run. 

Promotion

Promotion

When promoting the snack food for Phileas Fogg Lava Caka snacks it is very important that it is done in the correct way or else the products will end up a food that consumers do not want to buy and this will hurt the snack and ultimately the company. The product has four main categories it can fall into which are, stars, cash cows, question marks, or dogs.( Armstrong & Kotler (2011) Marketing: An Introduction) A star product is what the company wants to get it out in the market where it is an example for the many different other snack foods. If the product is a question mark or a dog product it will not be on the market very long and it is only a matter of time before the product doesn’t make the amount of income it needs to leading to a failure.( Armstrong & Kotler (2011) Marketing: An Introduction) It is important that the product Lava Cakes is marketed towards the very specific bar crowd because that who the consumers will be. Many ways this product can be advertised is on TV, online ads, posters in the super market as well as the bar, social media, radio, and by word of mouth. The company will have to think outside the box and use the story from the movie, Around the World in 80 Days, because this will spread its popularity around amongst the consumers and be sure to get the people talking. The product market expansion grid will show exactly where the product fits in and can identify growth opportunities. ( Armstrong & Kotler (2011) Marketing: An Introduction) Before releasing the product onto the market the company will want to do a portfolio analysis which is the process by which management evaluates the products and business making up the company. (Armstrong & Kotler (2011) Marketing: An Introduction) This step will help tell the company exactly where this product stands in the firm, and how much they expect to make annually of the product.

Product

Product

When coming up with the product “Lava Cakes” created by Phileas Fogg snack foods, the idea has to be solid and strong before it can even move onto the next stages of development. The whole movement of the products decisions, ingredients, and packaging has to be tackled at a high level where everyone agrees on the decisions. Corporate level has the authority of making or changing the company mission statement, setting objective and goals towards the snack food, and designing the business portfolio or what the story behind “Lava Cakes” is and what it means to the public.( Armstrong & Kotler (2011) Marketing: An Introduction) The company has to market and make decisions as a group or a unit, where the planning market strategy as well as other functional strategies make sense. ( Armstrong & Kotler (2011) Marketing: An Introduction)The product has to come out on the scene to the market strong, and fit the need of supply and demand. If there is not a strong enough market for the product, Lava Cakes, the snack food will sink and become a huge hassle for the company where they end up losing money. ( Armstrong & Kotler (2011) Marketing: An Introduction) The company has very important questions to answer like what is our business, what have we previously put out onto the market, what is our customer values, who are our clients, who would be our potential customers, and what is the price of this product. ( Armstrong & Kotler (2011) Marketing: An Introduction) The company must have these questions answered before moving on to the product line and mass producing the product on a massive scale. Once the company figures out these main steps The product has a great chance at being successful in the market place.

Target market Strategy

Target market Strategy

The target market for our Phileas Fogg snack food is based toward the more adult snack food consumer. The target audience for this brand of snack food is focused toward the average bar attender.  The average person who goes to the bar would be a male from the age 21 and up. Most of these males go in pack or groups with their friends to relax and enjoy a couple of drinks. The phileas Fogg snack food brand recognizes that, and thus targets this audience to market the brand new line of snack foods. This brand gives those bar attendees the chance to share the many different amazing adventure stories of Phileas Fogg from his trips. Based off the huge film, Around the World in 80 Days, the stories and snacks capture the audience in the ambience and tales. Before producing the snack, it is very important to figure out who will be the ultimate target market for the product. Once you figure out who the target market is, it is the company’s job to come up with a catchy product to attract this market into buying and enjoying the snack. The company should fit this market of needs, or as the book states consumer what’s and demands. (Armstrong & Kotler (2011) Marketing: An Introduction) The company has a big role in following through with customer relationship management and making sure all of the facts and numbers are correct and accurate. The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction should be one of the top priorities of the company. (Armstrong & Kotler (2011) Marketing: An Introduction) If the company Phileas Fogg snacks wants to make a profit in the business, they need to accurately understand who their market and potential customers are , and understand exactly what the consumer wants in a snack food at the bar.

Situation (SWOT) Analysis

Situation (SWOT) Analysis

When coming up with a new business it is very important to recognize the companies swot analysis. This means find out what the companies strengths, weaknesses, opportunities, and weaknesses are. (Armstrong & Kotler (2011) Marketing: An Introduction) Here at the company of Phileas Fogg snack foods, we figure out this information before we move along with production. The swot analysis is a useful technique for understanding the strengths and weaknesses, as well as identifying both the opportunities open to you and the threats you face as a company. (Armstrong & Kotler (2011) Marketing: An Introduction) Knowing who you are competing against in the target market is very useful, as well as important to know if you have a chance of selling your product, and making a profit. If the company did not do the research it is very like the product will be a dog, or something that no one needs this current moment in the targeted market. (Armstrong & Kotler (2011) Marketing: An Introduction) We here at Phileas Fogg snack foods have done the proper research to ensure that there is a target market for Lava cake in the bar scene. We also have a new concept of snack food for this market, where instead of selling just an item of food, we are selling an experience with a story to share with others around the bar. This is a perfect example of studying the market to see what the customers want and what the customers don’t need. We believe our new clients will be regular customers because of the experience, as well as the taste they receive from the foods. We always want to be their for our customers, and we are not afraid to make the next step to make them coming back for more. This simple step will help deviate us from our competitors. 

Objectives

Objectives

When putting a new product out on the market, there are a lot of objectives and guidelines to follow to make sure everything goes smoothly. If research is not done before hand the target market will be lost, the product will be a dog product because no one will want it or purchase the product. (Armstrong & Kotler (2011) Marketing: An Introduction) We here at Phileas Fogg made sure our Lava cake was something new to the market where customers would enjoy a new snack to add along to the bar experience with friends. We take time in core customer care, or what the buyer or customer is really buying. (Armstrong & Kotler (2011) Marketing: An Introduction) We want to make sure we target the right markets and make our snack foods appealing to the consumers, or services bought by the consumers for personal consumption. (Armstrong & Kotler (2011) Marketing: An Introduction) We need to make sure the packaging is a very clear and effective design produced in a sealed bag to stay fresh that would grab the customer’s attention. (Armstrong & Kotler (2011) Marketing: An Introduction) Our brand Phileas Fogg snack foods will stand out based from the film. Potential customers will recognize the logo and story, and want to see what the Lava Cake actually taste like. Our brand will involve a symbol, design, that would clearly identify what it is to the customers. (Armstrong & Kotler (2011) Marketing: An Introduction) The places create, maintain, and change attitude as well as behaviors towards the product, so we will have a specific target market towards the bar scene. (Armstrong & Kotler (2011) Marketing: An Introduction) We want the brand Phileas Fogg snacks to be inseparable from the original film, Around the World in 80 days, so viewer can make the simple tie between the connection and the stories. (Armstrong & Kotler (2011) Marketing: An Introduction) 

Business Mission Statement

Business Mission Statement

We at Phileas Fogg Food Company provide innovative, quality food products and services that meet the needs of our customers and consumers. We are a food company that dare to be different than our competitors to provide a better quality comfort food that people all over the world can enjoy. As well as traveling around the world, we strive to gather the best ingredients to bake the freshest quality of snacks. While making Lava Cake at Phileas Fogg’s we’re not only committed to making, marketing and distributing foods, we are committed to making foods better. We believe in building value through creative new product development, improved product processing, innovative packaging, more effective distribution as well as inventive marketing. We also support our products throughout the distribution chain, so that each and every item from Phileas Fogg’s Food Company is the best product it can be for the consumers.

Week 8 BOC: The Adventure

Week 8 BOC: The Adventure

Throughout my trip of traveling around the world in 80 days I have passed through the great lands of the world. I don’t want to lose this wager so I found this unique island called Santorini with a very unique living style where I could rest for a couple of hours undetected.  Santorini, a volcano that erupted, added land to the island when the lava cooled. The volcano exploded one day causing half of the volcano and some of the surrounding areas of land into the ocean. I love this island, it is a hidden gym on top of a mountain where I captured a wild donkey and rode it up the hill. The warriors stand guard at the top of the two mile long hill that houses the city. The only reason I survived and was allowed in was because I rode under the donkey undetected while it climbed up the hill. Once in the city I kicked the donkey off the cliff to its fate, and disappeared like a ghost into the town where the locals still don’t know I’m here. While running through the small town looking for somewhere to hide and lay low I came across some bread sticks in front of a local bakery. I took a bite and it wasn’t an ordinary breadstick, inside it had lots of honey nuts baked inside of the breadstick which I later found out the locals called Baklava. This treat was very simple, but simply amazing and something I never had before. I stuffed the rest of the breadsticks in my pants, and continued to explore undetected when I saw the coast of the island. I ran with all my might to ensure that I lost the towns people who I was sure have caught on to me being in the town, as well as stealing the snack to keep me going. I saw a small little canoe looking boat floating in the water tied to a tree. I untied it and decided to escape the island and move on to the next before the towns people caught me, and beat me alive. While paddling in the ocean, I took one more bite from the breaded snack in my pocket and a genius idea popped into my head for the name of the snack to call it, lava bread in regards to the city and the name of the snack of the towns people.

- With warm regards,

   Phineas & Fogg

Final Project: Pitch

Final Project: Pitch

Throughout my trip of traveling around the world in 80 days I have covered a lot of land, but I think the bank owners are trying to frame me for a robbery. I have been making good progress, but I don’t want to lose this wager so I found this unique island off the cost of Europe with a very unique living style I admire. I feel like I could rest here for a day or two undetected.  Santorini was a volcano that erupted every once in a while and added land to the island when the lava cooled. The volcano exploded one day causing half of the volcano and some of the surrounding areas of land into the ocean. I love this island, it is a hidden gym on top of a mountain where I captured a wild donkey and rode it up the hill. The warriors stand guard at the top of the two mile long hill that houses the city. The only reason I survived and was allowed in was because I rode under the donkey undetected while it climbed up the hill. Once in the city I kicked the donkey off the cliff to its fate, and disappeared like a ghost into the town where the locals still don’t know I’m here. While running through the small town looking for somewhere to hide and lay low I came across some bread sticks in front of a local bakery. I took a bite and it wasn’t an ordinary breadstick, inside it had lots of honey nuts baked inside of the breadstick which I later found out the locals called Baklava. This treat was very simple, but simply amazing and something I never had before. I stuffed the rest of the breadsticks in my pants, and continued to explore undetected when I saw the coast of the island. I ran with all my might to ensure that I lost the towns people who I was sure have caught on to me being in the town, as well as stealing the snack to keep me going. I saw a small little canoe looking boat floating in the water tied to a tree. I untied it and decided to escape the island and move on to the next before the towns people caught me, and beat me alive. While paddling in the ocean, I took one more bite from the breaded snack in my pocket and a genius idea popped into my head for the name of the snack to call it, lava bread in regards to the city and the name of the snack the towns people have created.

-The Food, -The flavor, -The Adventure

EOC week 6: Me x 3

 

 

 

 

 

 

 

EOC week 6: Me x 3

In the world there are many things that target an audience and members of the community. Many individuals relate to certain brands for status where on the other hand many individuals will buy a product on the deals the can receive. The items people buy describe and show some kind of aspect of who you are or want people to view you as. Many people have desires to buy real fancy or expensive things to flaunt off in the public eye. More expensive items makes the population feel like they have a lot of money or are wealthy, but in today’s market that seems pointless to me, but many companies are profiting off of it. In my eyes the more value out of a product and the better the value the more I will get the product because it is useful to me. I need a product that can benefit me in my daily life, and one that I can use to express myself. One product that I add to my attire every day is a hat of some sort. Usually I wear a fitted hat by the brand New Era, which is a respectable company that has been around for a while. I like this company because they have a wide variety of hats with many different colors, logos, and sports teams to choose from that I can always find one that will match my mood and outfit. Another item that I try to use every day is my turntables used for vinyl and digital audio. I love music and this is one way I feel I can express myself through blending different songs, and making them sound exactly like they do in my head. Music is such a good tool for expressing yourself, lyrics, mood, and area or location that represents you in that moment. The last item that I chose to represent me is a classic skateboard. I have been skateboarding off and on since I was 8. The feeling of being on a skateboard made me feel free and I liked the speed, and the feeling of no machinery. Skateboarding along with the style you have and the tricks you do really does help define who you are.

skateboard , hat , turntable