Objectives

Objectives

When putting a new product out on the market, there are a lot of objectives and guidelines to follow to make sure everything goes smoothly. If research is not done before hand the target market will be lost, the product will be a dog product because no one will want it or purchase the product. (Armstrong & Kotler (2011) Marketing: An Introduction) We here at Phileas Fogg made sure our Lava cake was something new to the market where customers would enjoy a new snack to add along to the bar experience with friends. We take time in core customer care, or what the buyer or customer is really buying. (Armstrong & Kotler (2011) Marketing: An Introduction) We want to make sure we target the right markets and make our snack foods appealing to the consumers, or services bought by the consumers for personal consumption. (Armstrong & Kotler (2011) Marketing: An Introduction) We need to make sure the packaging is a very clear and effective design produced in a sealed bag to stay fresh that would grab the customer’s attention. (Armstrong & Kotler (2011) Marketing: An Introduction) Our brand Phileas Fogg snack foods will stand out based from the film. Potential customers will recognize the logo and story, and want to see what the Lava Cake actually taste like. Our brand will involve a symbol, design, that would clearly identify what it is to the customers. (Armstrong & Kotler (2011) Marketing: An Introduction) The places create, maintain, and change attitude as well as behaviors towards the product, so we will have a specific target market towards the bar scene. (Armstrong & Kotler (2011) Marketing: An Introduction) We want the brand Phileas Fogg snacks to be inseparable from the original film, Around the World in 80 days, so viewer can make the simple tie between the connection and the stories. (Armstrong & Kotler (2011) Marketing: An Introduction)