Week 5 EOC: Social Networks and Job Hunting

Week 5 EOC: Social Networks and Job Hunting

“Marketers are now working to harness the newfound communications power of their everyday customers, turning them into influential brand ambassadors.”(An Introduction for Education Management Corporation) Marketers today are now beginning to expand on their businesses by increasing the marketing campaigns as well as where the ads are seen and by who. The market is expanding in so many way by places and locations affect who sees what is advertised and if they can afford the product, as well as by mediums like technology and televisions. Companies really want their brands exposed to you, and the more they can get that across to you the better chance they have of you purchasing there product. Facebook has achieved the goal of product placement every time you log in to use it, there are items and places that you might like, click on, or even buy right then. They feel like the more they expose the users to it the better chance they have of the consumer being aware of the commercials and products, as well as the consumer going out and purchasing the item. “In addition to posting jobs and videos of current employees on its Facebook page, the company has recruiters and other employees find user groups and join discussions.”(An Introduction for Education Management Corporation) Facebook has become an easy medium for not only friends to chat and connect on, but also for friends to check in on companies, and their jobs. Facebook and other social media sites have expanded to letting the companies relate to its users on a personal level and letting them communicate with them. In this case we, the consumer, can have an idea what the company is working on many times before a commercial comes out on TV. If current growth trends continue, Facebook could rival traditional job boards in 2012(Recruiters Troll Facebook For candidates they like) At this rate consumers will just look to online social sites, and the sites of the companies themselves for the new scoop, rather than going to the big stores to ask questions and found out what the new products are by local associates.