Week 2 EOC: Boston Consulting Group - Video Games

Alexander Moss

Week 2 EOC: Boston Consulting Group - Video Games

                The “Videogame Makers Can't Dodge Recession” article by the Wall Street Journal is saying that it is getting harder and more difficult to continue to sell games to the market when the prices continue to climb, and go up, and we as America continue to stay in a recession. The article is stating that the makers of these games need to get with the program and make them more affordable for the consumers so people can still buy the products. “A professor at the Stern Business School at NYU has been conducting research in Japan on the effect of the secondary market in video games on new game sales. According to preliminary results from the study, the used game market actually increases sales in the new game market.” (blog.pricecharting.com) I agree with the professor because people just want to play the games the gamers don’t really care if it is new or not, as long as the game works. Myself as a gamer prefer used games because I feel like I’m getting a deal and I can follow the series of the games by starting with the first one, and playing them all the way through.

                According to, toptenreviews.com, the Xbox360 is the top console for 2012. “Video game graphics are becoming more and more advanced by the minute, multimedia capabilities are improving and gaming is becoming more and more common every day.” Many of users now days look for the consoles that go online so they can play against their friends. “Developments in hardware and software have given artist an even wider palette of tools with which to create.” (americanart.si.edu) I feel that the Xbox 360 and the PlayStation 3 area both competing for the market to reach the star level. Both systems have online users that play every day as well as the family games. The ipad and iphone apps are really the ones on top of the market. The WII system I would put under the cash cow category because it still makes games and is out in the market but only for the younger kids it seems like they need to really expand their market to catch up. The PlayStation 2 console, as well as the Nintendo DS, are in the question mark section to me because they have games out on the market but they put out very few, and don’t advertise enough to generate revenue. The system that would be in the dog category is the Nintendo 64 or the Atari systems because they have been of the market for some time and only fun for collectors.