Week 3 EOC: My
Demographics
Since I
was born in the time period from 1977 – 2000 I fall into the category of the millennial
generation. This generation has a massive amount of purchasing power in the
consumer market with $733 Billion dollars. The true definition of millennials
or the millennial generation by the book is “a term used by demographers to describe a segment of the
population born between 1980 and 2000 (approximately). Sometimes referred to in
the media as "Generation Y," millennials are the children of the
post-WWII baby boomer generation.”www.pewsocialtrends.org)( Based on some research there are
about 76 million millennials in the United States. This group was raised on
fast food and self-entertainment and raising, rather than many of the other groups
where many individuals were taught lessons by family instead of friends. This
group has hit the ground running after education as well as technology to catch
up to the ever expanding market that seems to keep on expanding.(http://apps.americanbar.org) This group has
had to graduate high school, as well as finish college to even make an decent
impression on an interviewer and keep on moving on the path towards their
dreams because there is some much competition. Everyone in this group is trying
to do the same thing where there isn’t as much support compared to the other
groups and how they started and were raised. The millennials in the United States have
adapted to technology as well as the new things in the world a lot quicker than
the rest of the generations where it seems the market is leaving them behind.(http://nrn.com/article/targeting-your-demographic?page=0,1) This
generation group is based on entertainment and the market to keep in growing
and expanding with the new ideas and reinventions that keep coming out. This
young, and relatively new generation is still adapting to the other groups and
working and reaching out to make things happen, as well as making changes in
the world.
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