Wednesday, October 17, 2012

Week 3 EOC: My Demographics


Week 3 EOC: My Demographics

                Since I was born in the time period from 1977 – 2000 I fall into the category of the millennial generation. This generation has a massive amount of purchasing power in the consumer market with $733 Billion dollars. The true definition of millennials or the millennial generation by the book is “a term used by demographers to describe a segment of the population born between 1980 and 2000 (approximately). Sometimes referred to in the media as "Generation Y," millennials are the children of the post-WWII baby boomer generation.”www.pewsocialtrends.org)( Based on some research there are about 76 million millennials in the United States. This group was raised on fast food and self-entertainment and raising, rather than many of the other groups where many individuals were taught lessons by family instead of friends. This group has hit the ground running after education as well as technology to catch up to the ever expanding market that seems to keep on expanding.(http://apps.americanbar.org) This group has had to graduate high school, as well as finish college to even make an decent impression on an interviewer and keep on moving on the path towards their dreams because there is some much competition. Everyone in this group is trying to do the same thing where there isn’t as much support compared to the other groups and how they started and were raised.  The millennials in the United States have adapted to technology as well as the new things in the world a lot quicker than the rest of the generations where it seems the market is leaving them behind.(http://nrn.com/article/targeting-your-demographic?page=0,1) This generation group is based on entertainment and the market to keep in growing and expanding with the new ideas and reinventions that keep coming out. This young, and relatively new generation is still adapting to the other groups and working and reaching out to make things happen, as well as making changes in the world.

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