Nike is
a shoe company that has grown throughout the years and has become widely known.
The company has many supporters in the United States and has grown to become
known throughout the world too. They have used many different sports as well as
athletes to spread the world about their shoes and how great they are for all
kinds of sports. The company throughout the years have also placed there logo
on clothing products to help spread the word of their company. Nike has also
decided to support and sponsor certain athletes of whom they chose to get the
word across to the public’s eyes in a nice positive way. According to halogen TV
they stated Nike as the number one company in a quote stating “Nike donated more than 78 million to
the following causes: children and youth, conflict resolution, human rights,
international relief and development and recreation. Nike gave 5.3 percent of
its income to charitable causes in 2009.”(www.csrwire.com)( By Nike giving back to those countries
and individuals less fortunate, the consumers want to buy more to feel like
they are supporting as well as help out the cause. This is a positive movement
where the company doesn’t hog all the money and they give back to those in
need. According to athletic business.com “Nike has agreed to provide more than $1.5 million in pay and benefits
to 1,800 workers at two apparel factories in Honduras.”(www.mrporter.com) Nike has also come in after many world
disasters to come and help those that are in dire need like for the Hurricane
Katrina disaster in Louisiana. Nike also looks after there current, and former
workers, “According to
The New York Times, a Nike spokeswoman says the $1.54 million is for “a worker
relief fund” and not severance pay. Nike also agreed to provide vocational
training and finance health coverage for laid-off workers.”(www.ethisphere.com)
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